Expert Services
1. Industrial Development
1. Industrial Development
1. Industrial Development
Locating New Customers on Rail
2. Customer Engagement
1. Industrial Development
1. Industrial Development
Attain, Retain and Grow Rail Customers
3. Rail Marketing
1. Industrial Development
4. Class 1 Engagement
The 4 Ps of Rail: Products, Pricing, Placement and Promotion Strategies
4. Class 1 Engagement
6. Multimodal Strategy
4. Class 1 Engagement
Working more Effectively with the Class 1 Railroads
5. Rail Strategy
6. Multimodal Strategy
6. Multimodal Strategy
Make the Most of your Rail Franchise
6. Multimodal Strategy
6. Multimodal Strategy
6. Multimodal Strategy
Connecting Beyond the Rail
1. Industrial Development
Locating New Customers on Rail
Landing new customers on rail is NOT easy...
- Rail connected real estate is a valuable resource
- Ensuring that rail connected land is reserved for rail use requires planning, foresight and alignment
- Whether greenfield, brownfield or an existing connected building, getting rail service to that building is a process which requires a plan
- Key to the sales process is having a ready inventory of product to sell to your potential customers
- Landing a customer on that real estate requires a multi-channel partnership approach
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CWR Solutions has the in-house expertise to develop your rail use plan, create your inventory, develop your channel strategy, market that inventory and manage a process to have customers use that rail connected land for rail commerce to put your business on the best track to success.
2. Customer Engagement
Attain, Retain and Grow Rail Customers
Retaining and Growing Customers on rail is NOT easy...
- Fact: Trucks tend to be more nimble and flexible than rail in doing business
- In rail, we often don’t know how our service compares to their other options and what that means on how they use us.
- We don’t get feedback on how we’re doing to understand where we need to do better
- If a potential new customer asks our current customers how our service is, what % will give us a positive endorsement?
- How do we know what are customers are really thinking about the competitiveness of this one business we serve?
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CWR Solutions has the in-house expertise to engage your customers with an analytical and connective approach to determine how well you are meeting your customers needs, the likelihood they will remain customers and the probability they will be advocates for new customers to put your business on the best track to success.
3. Rail Marketing
The 4 Ps: Products, Pricing, Placement and Promotion Strategies
Products, Pricing, Placement (Channels) and Promotion; it is NOT easy...
- What service products are we supporting in the marketplace?
- What channel strategy are we using to execute on those products for our customers?
- What prices do we charge for the different services we offer?
- How are we building our brand both internally and externally?
- How are we promoting our brand in addition to our services to our different stakeholders?
- How are we using social media to get out our message, connect with our existing customers and communities and reach out to potential new customers and communities?
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CWR Solutions has the in-house expertise to develop and implement a world class marketing program to improve your brand and get your messages out to your customers, partners and communities in order to put your business on the best track to success.
4. Class 1 Rail Engagement
Working more Effectively with the Class 1s
Working with the Class 1s is NOT easy...
- The Class 1s control over 80% of the freight movement
- They touch over 95% of all North American rail freight
- They can make or break your business development initiatives and current business purposefully or unintentionally
- The Class 1s have fewer people to help you than they used to have
- Making your business relevant to the Class 1 is critical
- Working with the Class 1s takes a plan, and an organizational approach
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CWR Solutions has the in-house expertise to develop a tailored Class 1 engagement program complete with metrics, communication cadences and scorecards to best present your company and work most effectively with their organization to put your business on the best track to success.
5. Rail Strategy
Make the Most of your Rail Franchise
Developing a Rail Strategy is NOT easy...
- How do you connect with other rails?
- Are you dual served or single served?
- If you’re single served, how do you connect with your class 1?
- How does your railroad fit into the national network?
- What services can you be most competitive for?
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CWR Solutions has the in-house expertise to help you formulate your rail strategy and define your position in the North American freight rail network. Having a vision and actionable plan is critical to positioning your business into the rail network with the right agreements and provisions to put your business on the best track to success.
6. Multimodal Strategy
Connecting Beyond the Rail
Creating a multimodal terminal is not easy...
- How do Class 1s view Intermodal and Transload Services?
- What works and what doesn’t work for Intermodal and transload business
- Ways to offset terminal investment costs
- The importance of understanding who provides equipment
- Intermodal - how does International (40') service differ from Domestic (53') services
- Transload – pros and cons of using a 3rd party vs. building your own
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CWR Solutions has the in-house expertise to best position your business to take advantage of multimodal rail solutions. Whether looking to enter into the Intermodal space or build out your transload capability to incubate rail growth, we have the expertise to put your business on the best track to success.
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